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Every time a customer interacts with your organization, an impression is formed. These interactions are opportunities to elevate your customers’ experience from the ordinary to the extra-ordinary. A Service Map is a tool to reinforce looking through the lens of the customer mindset, but also a tool for making organizational processes more customer-friendly. It should […]
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  A recent experience at the Apple store shows they truly understand the value of the customer experience. It was more than a purchase of a hard technological product, it was a personal, thoughtful and caring experience. Apple “gets it”. They know if they want to create passionate, loyal customers, it takes more than satisfying […]
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