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Ultimately, customer loyalty can’t be bought, it must be earned. One of the best ways to earn that loyalty is through engaging the customer. Engaged customers provide you with an opportunity to wow and delight, and that’s what leads to winning their loyalty. Three ways that can foster customer engagement are: knowledgeable employees, service-oriented employees, and personalized service. […]
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  It’s almost Thanksgiving, a perfect time to thank your loyal customers. Loyal customers can mean a lot to your business. According to accessdevelopment.com a repeat customer spends 67% more than a new one. And it costs 6 to 7 times more to attract a new customer than to keep the one you’ve got. So […]
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Starbucks outshined its competition over the holidays and saw a boost in their sales, while other retailers announced tepid or disappointing sales. In fact, they reported that revenue soared 12% to a record $5.4 billion. Yes, that’s a lot of coffee! But, it’s more than the coffee, it’s the experience they offer to their customers. […]
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      Mid-January is here. The holiday wrappings are cleaned up, the decorations are down, and everyone is getting all geared up again at work. It’s time to start meeting those strategic initiatives that were identified in 2015 to be indicators of a successful year ahead. As everyone hunkers down and employs tactical approaches […]
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    It costs three to five times as much to obtain a new customer, than to simply retain an existing customer. When an organization consistently delivers superior value and wins their customers’ loyalty, revenue and market share goes up, and the cost of attracting and retaining customers goes down.  Those organizations that look for […]
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