The Fifth Day Tip:
Take a walk through of your physical area and bring a person who has never been to your store with you. Ask them what do they see, hear, smell, and feel when they are arriving, entering, and leaving your location. Determine what factors are detracting from your customers having a great experience and determine what factors are enhancing the customer experience.
Everything Speaks. Look at how the counter appears. Is it clean and organized or messy and cluttered? Are there boxes and materials on the floors, do the walls need painting, do the garbage cans need emptying? Step in front of a mirror. How do you appear?
A first impression is formed in 7 seconds or less. Make sure you and your area are making the best possible impression you can.